PANASONIC X OLYMPICS 2024
PAVILION PROPOSAL

Jack Morton joined forces with Octagon to redesign an innovative proposal for The Panasonic Public Showcase for the Olympic and Paralympic Games 2024 in Paris. Our brief entitled the showcase design of the most iconic Panasonic products, within a challenging 85x6m footprint right underneath the Tour Eiffel.

We created Panasonic Passion Rooms: an interactive, immersive brand experience that lets all visitor feel the athletic passion through the 5 senses, narrating emphatic stories related to sports, culture, technology andsustainability. 

The showcase unfolds within a modular wooden structure that provides visual integrity over a long footprint and allows for community exchange and spatial repurposing. The pavilion features a natural, organic look during the day, to transform into an electric, futuristic vision at night.

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