PEPSI X SIP CITY 
LAS VEGAS

Celebrating the 2024 Superbowl in Las Vegas, we partnered with Excalibur to bring to life Pepsi Sip City, where F&B, football and gaming come together to transform the hotel food hall into a bold, playful fan zone!

We were challenged to transform a highly trafficked food hall into a branded gateway while avoiding any disruption to the existing space layout and furniture. We approached the space strategically, leveraging modular divisions, iconic metal nets and neon to restyle the hall into a daring, hyper space.

 

We wanted guests to feel like they were entering a vibrant new world while accessing the space, so we designed a super immersive tunnel to lead them into the hall. A cleaver double sided mirror solution allowed us to give the tunnel an ever-changing vibe, which transitioned from infinity room to an animated neon kaleidoscope!

Our design was so successful in transforming the space into a sought-after attraction that what was originally intended as a temporary installation has now become a permanent fixture at the Excalibur.