Jack Morton and Octagon joined forces to bring to life one of the most sought through pavilions of the 2024 Paris Olympics.

The vision behind Toyota House is the one of an inclusive, immersive space where athletes and fans come together to celebrate Toyota´s unprecedented efforts to craft a sustainable, socially inclusive world of tomorrow, through the lens of sport. A 1300sqm, two floors activation in the heart of Paris, Toyota House hosted more than 8000 guests across 29 operational days, bringing to life a highly experiential space featuring stunning immersive tunnels and corridors, a design bar, a theatrical event ballroom, two exhibition spaces and a rooftop, and much more.

The whole space has been designed with Toyota´s heritage in mind, combining traditional Japanese aesthetic with futuristic set design, cutting-edge technology and interactivity. Every inch of the NewCap Event Center has been designed to reflect this ethos, merging fine interior design, sleek finishes and materials, interactive installations, set design and immersive environments. The whole building is infused with harmonic equilibrium between tradition and modernity, heritage and technology, past and future.​