I designed this fun Influencer kit for the launch of the new Rockstar Unplugged. This specific energy drink focuses on the combination of relaxation, unwinding vibes and a strong focus on music. We wanted our kit to not only be a sleek, limited edition packaging for the Unplugged cans, but a portable speaker to bring the right vibes with you at all times, together with the new Unplugged flavors.

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The box itself integrates a bespoke sound amplifier and phone holder, so the wooden structure of the box becomes a speaker itself.

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The etched, frosted lid brings a level of surprise while opening the kit, and a bespoke aperture at the bottom of the box functions as a hidden lid holder.

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An irregular, curvy CNCed coutout frames our cans, which are held in place by a custom colored foam.